We believe in being fearless and taking chances. In being kind hearted and believing what you put out there comes back to you. We want young women to feel empowered, unique and confident. We believe in pushing your own boundaries and comfort zones. Reinventing yourself as many times as you want.
Life is full of rules and regulations, but we think fashion should be fun and free, about expressing yourself and going with what feels good. Our founder Lauren has a very interesting story which led her to start Luella Rockerfella which includes addiction, recovery and family. This is why our hats are made by prisoners and profits given to her choice of drug and alcohol rehabilitation charity, The Silkworth Trust. To read more of her story click here
As women there is so much pressure on us to be perfect. At Luella Rockerfella we believe in embracing who we are and decorating it to enhance the beauty that is already within you. We want all eyes to be on you when you walk into a room and for you to feel like the ultimate girl gangster.