Brand Luella

Lauren Burnett started Luella Rockerfella whilst in early recovery from addiction. She learnt everything about business using transferable skills from her past, and with pure grit and determination, began building her empire. Luella Rockerfella has always represented the misfits, the outcasts, the weirdos, those that feel they don't fit in with the mainstream.

Every business has a story.

Find out more behind the founder of Luella Rockerfella.


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Luella Rockerfella

Luella Rockerfella

"Sky is the limit and you know that you can have. What...