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Fashion for Futures Pop Up

Socially Conscience online fashion retailer Luella Rockerfella is launching an exciting new pop-up shop in London to raise money for two addiction charities, The Forward Trust and The Silkworth Trust – just in time for Christmas!

The exclusive pop-up shop, which will showcase the latest trends from around the globe, will open on 28th November and run until 22nd December 2018 (Monday’s – Saturday’s, 10am to 4pm) selling top women’s fashion and style trends at competitive prices.

Russell Brand opening the Trew Era Cafe at Whitmore Street, in London.

Hosted by Forward’s Recovery Hub in Haggerston, Shoreditch East London, the pop-up shop will be located next door to the Trew Era Café, a social enterprise café was set up by Russell Brand. The café, which was donated to The Forward Trust by Russell in 2016, employs ex-offenders and people in recovery from addiction. Russell still likes to have an active interest in the cafe and hub benefitting his community. Read about The evolution of The Trews . 

Fashion for Futures Pop Up

Fashion for Futures Pop Up

Luella Rockerfella opened her first pop-up on Melrose Avenue, West Hollywood. She seeks out the hottest collaborations, stocking pieces befitted to the brand’s #GirlGangster rock-chick style, including Motel Rocks, Jack meets Kate and (of course!) Luella Rockerfella.

Fashion for Futures Pop Up

Fashion for Futures Pop Up

Lauren Burnett, founder and owner of Luella Rockerfella, said: “At Luella, we’re passionate about being kind and believing that what you put out there comes back to you, which fits so well with the purpose of this initiative. All of our signature Luella Rockerfella hats are made by female prisoners in Jersey – part of a partnership where we teach prisoners sewing skills to help earn a living for themselves in prison and I would want it to give a message of hope that with encouragement and support you can get help, especially as a large percentage of women in prison suffer with addiction issues.  It means a lot for me to be part of a community based project like this as I myself continue to fight addiction on a daily basis and I want it to be more acceptable to seek help without shame, guilt or stigma attached to addiction. The more we talk about these issues the more we attack the stigma.

Fashion for Futures Pop Up

Fashion for Futures Pop Up.

These caps will be sold at both the pop-up shop and at Trew Era Café, with all proceeds being shared by The Forward Trust and The Silkworth Trust. The hats are also sold online and in the Channel Islands at the new Silkworth Charity shop.

So why not come along to this fashion forward socially conscience pop-up to support some fantastic charities and grab yourself your Christmas outfit to boot!

Fashion for Futures Pop Up

Fashion for Futures Pop Up

The Luella Rockerfella pop-up shop will run from 28th November – 22nd December, Monday – Saturday, 10am to 4pm at the Forward Recovery Hub, 30 Whitmore Rd, London N1 5QA. The pop-up shop will be launched with an evening event on 28th November at the Recovery Hub. Innovator Katy Pierce from the health food cafe, Moo (Mostly Organic Origin) will also be coming to cater the private launch in London. Katy said “ After watching my best friend and others struggle with addiction I want to do whatever I can to show support just like she does for me. Its the girl gang way”. 

About The Forward Trust

Forward empowers people to break the often interlinked cycles of addiction or crime to move forward with their lives. For more than 25 years we have been working with people to build positive and productive futures. We believe that anyone is capable of lasting change. Our services have supported thousands of people to make changes to create better lives with jobs, family, friends and a sense of community. For more information, please visit: www.forwardtrust.org.uk/

Fashion for Futures Pop Up

The new Silkworth Charity shop on Burrard Street where caps are also available to buy

About The Silkworth Trust

Silkworth is the only 12 step residential rehabilitation centre in the Channel Islands. It a registered charity that helps rebuild lives and support families devastated by addiction. For more information, please visit: www.silkworthlodge.co.uk/

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