09 Dec Urban Chic Shoot
Urban Chic Shoot for Look Book
Urban Chic Shoot
A shoot set up to depict the brand and show the latest collection in a look book format. This shoot was also to promote the collaboration between Luella Rockerfella and Elmina Salon and Spa where I have set up a physical shop presence and will be collaborating with them in future shoots. All collections that are featured are available to buy online or Elmina Salon and Spa, 71 King street, St Helier, Jersey.
The concept behind the urban chic shoot was to show the beauty in contrasts, to reflect how a glamorous piece can also have an edgy twist and vice versa. I thought of Sex Pistol’s meets Florence and the Machine in Lethal Bizzle’s local boozer in a wonderful juxaposition of creative flow. I also wanted to make sure it was still depicting the fashion first and foremost.
This was the first concept shoot where Luella Rockerfella collaborated with Elmina Salon and Spa for hair which has now resulted in a partnership for future shoots and a physical shop presence in their salon. Elmina’s stylists brought luxe and grit to hair designs whist using natural Aveda products only.
We used Models One model Nancy Bougeard and our original face Jenna Wilkinson. We used a boy toy as a bad boy prop in the name of Jay Roulsen who completed the scene marvellously. Our favourite resident make up artist always tied the look together to perfect the finishing image.
I used the three brands I stock in my boutique. Motel Rocks was one of my first. FRNCH which is a wonderful Parisian based brand, with high quality finishes and designs, one I am fully ecstatic to represent. Also a new brand I have started to stock Neon Rose. Neon Rose is a firm favourite with Jessie J and The Hadid sisters. Great designs and totally current.
I picked the location first. I am always inspired first by the location and then build a theme and concept around that. This shoot I wanted to bring it back to Luella Rockerfella as a brand which depicts urban and chic, like everything in life we are always evolving so stay tuned………..
Check out our fashion editorial in FMS mag – Fashion, Music, Style Magazine. Click link below.
Behind the scenes shot…….Follow our you tube channel…….#BTS
Urban Chic Shoot
Photographer – Max Burnett
Hair – Elmina Salon and Spa
Make Up Artist – Chantal Quiniou
Styling – Luella Rockerfella
Models – Jenna Wilkinson, Nancy Bougeard, Jay Roulsen & Pandy.